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Filori is the new age men’s ethnic wear offering from the House of Jamewaar, a group having its roots in the textile rich city of Varanasi with more than 50 years of experience in the textile & apparels industry.
Our aim is to bring back our heritage and blend it into today’s culture with heirloom fabrics & classic silhouettes for elevated elegance.

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Weaving Traditions

The tagline, "Weaving Traditions," encapsulates our commitment to honoring the rich tapestry of cultural heritage embedded in every fabric we touch. At Filori, we believe in the magic that happens when age-old traditions are intricately woven into the contemporary canvas of modern fashion.